Want to Migrate Your Magento Website to WordPress?
Not happy with your Magento website? Many businesses are migrating their websites from Magento to WordPress. WordPress websites have come along in leaps and bounds in the past few years, able to handle more sophisticated eCommerce requirements, along with the known SEO benefits, WordPress is a great alternative.
With 1.8% of the market share, Magento is touted as one of the best open-source eCommerce CMS (Content Management System). According to its website, Magento handles over $100 billion in gross merchandise volume every year. Magento has historically been geared towards large eCommerce businesses with large numbers of products, with complex product variations, that need scalability, robust out-of-the-box features and the ability to customise the platform.
In the last few years, WordPress and WooCommerce have caught up, providing similar Magento type functionality, with a lot of flexibility and functionality out of the box. In addition, due to the vast community there are a plethora of WordPress plugins and a massive community of developers that are constantly adding functionality to the software, which means that you can expand the capability of your site sometimes for free or at the cost of a simple plugin or subscription. It is well known that making customisations to Magento isn’t always cheap and there aren’t that many premium themes, apps and extensions available on Magento as there are with WordPress, which is why many businesses are choosing to convert their Magento sites to WordPress.
Why You Should Migrate Your Magento Website to WordPress?
Dominating the CMS industry with 60.4% of the market share, WordPress is considered to be one of the best open-source platform for content management. Since it was mainly intended for blogging at first, it boasts many built-in blogging functionalities and is relatively easy to get to grips with. You can easily combine the content marketing benefits with a feature rich eCommerce store, via the installation of third-party plugins like WooCommerce. The best thing that sets it apart from the competition is that it has a massive community of developers that keep building innovative themes and plugins.
- Search Engine Rankings and Tracking
Magento allows you to optimise your SEO by manually adding meta descriptions to your pages, alt texts of images and XML sitemaps to increase traffic. However, quality content plays the most important role in SEO and since Magento is not intended for content management, WordPress would be the best platform if you want to get higher organic search visibility and rankings. With WordPress, you can edit your source code or install SEO plugins like Yoast SEO to assist you with optimisation processes.
- Plugins and Flexibility
Due to the smaller community Magento doesn’t have as many plugins and extensions available, on the other hand, WordPress boasts more than 54,000 plugins, a combination of free and paid, which allow you to build anything from membership portals, portfolio websites, forums to eCommerce platforms.
With the right development team it is not difficult to have your own plugins developed on WordPress, or to customise off the shelf plugins to make them fit your functionality requirements.
- Ease of Use
Magento has a pretty steep learning curve, meaning that it may be necessary to have developers on hand to assist with relatively basic site functions. WordPress still has a learning curve, but there is a mass of free information and articles available online and on youtube which can assist you to complete the vast majority of WordPress functions yourself, the backend of WordPress is also relatively user-friendly and intuitive features. A WordPress store setup via Woocommerce can be setup quite cost effectively.
What Does Moving From Magento to WordPress Involve?
Moving your website away from Magento to WordPress unfortunately can’t be done at the click of a button, therefore engaging a development team that are experienced using both the Magento and WordPress/Woocommerce platforms will ensure that the transition is a success.
We can assist with replicating your website design and complete enhancements if necessary, we can help you migrate your website and all of your data to WordPress to save you the hassle.
Whilst completing the migration and transition to WordPress, we have the ability to make some design enhancements to the front end of the website, along with functionality enhancements prior to go-live.
Moving to a different CMS can be daunting, especially when you are not completely familiar with the new platform and how it works, but engaging an experienced development team that can not only build the website for you, assist with the transition to the new platform and provide training on documentation to assist you with self-administering the new site yourself can make all the difference.
CircleBC are WordPress Experts, our team have built hundreds of WordPress sites and can help you with the transition from Magento to WordPress, we can provide you with documentation and training on how to manage the website yourself and provide ongoing website hosting, technical support and maintenance along the way. Whether you want to simply migrate your content and layout in its existing form over to WordPress, or do an entire redesign and redevelopment of your Magento site, we’ve got you covered. We can also help you with setting up the following:
- Website Hosting
- Email Hosting and Migration
- Custom Data Migration
- Custom E-commerce Functionality and third-party integrations
So if you are located in New South Wales (NSW), Queensland (QLD), Victoria (VIC), Western Australia (WA), South Australia (SA), Australian Capital Territory (ACT), Tasmania (TAS), Northern Territory (NT), give the team at CircleBC a call, the initial consultation is complimentary and obligation free 1300 978 073.