Sanity is a modern, developer-focused headless CMS designed to manage structured content efficiently. While it’s an excellent platform for flexibility and API-driven content delivery, it may not be the ideal fit for every business. WordPress, known for its user-friendliness and robust ecosystem, often emerges as the preferred choice for businesses looking for a more accessible and versatile content management system (CMS).
If you’re considering migrating your Sanity website to WordPress, this guide highlights the differences between the two platforms and why WordPress could be the better choice for your business.
Sanity vs. WordPress
Platform Approach
- Sanity: Sanity is a headless CMS focused on developers. Its API-first approach allows for content delivery to multiple platforms, but its technical nature requires ongoing developer involvement.
- WordPress: WordPress is a traditional CMS with headless capabilities, offering a balance between developer flexibility and ease of use for non-technical users.
Ease of Use
- Sanity: While Sanity offers a customisable content studio, it’s not as intuitive for content creators and marketers without technical expertise.
- WordPress: WordPress’s user-friendly dashboard and drag-and-drop page builders, like Elementor or Gutenberg, make it simple for anyone to manage and update their website.
Ecosystem and Plugins
- Sanity: Sanity provides robust APIs and integrations but lacks a large library of ready-to-use plugins.
- WordPress: With over 60,000 plugins, WordPress allows you to add functionality like SEO optimisation, eCommerce, analytics, and more with ease.
Scalability and Performance
- Sanity: Sanity’s headless architecture makes it highly scalable, especially for projects with complex multi-platform content needs. However, this scaling requires ongoing developer oversight.
- WordPress: WordPress can handle small blogs to enterprise-level websites with the right hosting and optimisation tools, offering scalability without overwhelming complexity.
Cost Considerations
- Sanity: Sanity’s pricing is based on usage, which can increase costs for businesses with high traffic or complex content needs. Ongoing developer involvement also adds to expenses.
- WordPress: WordPress is open-source and free to use. Costs are typically limited to hosting, premium themes, and plugins, making it a more budget-friendly option for most businesses.
Why migrate your Sanity website to WordPress?
Broader Accessibility
WordPress’s intuitive interface makes it accessible to content creators, marketers, and small business owners who want control over their website without relying on developers for every update.
Rich Plugin Ecosystem
WordPress’s extensive plugin library simplifies the addition of features like SEO tools (Yoast SEO), eCommerce functionality (WooCommerce), and performance optimisation (WP Rocket), reducing development time and costs.
Content Marketing Focus
WordPress is designed with content marketing in mind. Its blogging capabilities, paired with powerful SEO tools, make it a popular choice for businesses aiming to attract and engage audiences through content.
Community and Support
WordPress boasts a vast global community, offering forums, tutorials, and resources to troubleshoot issues and enhance your website. This support network is invaluable for non-technical users.
Cost Efficiency
By reducing your dependency on developers and offering a wide range of free and affordable plugins, WordPress can significantly lower the cost of managing and maintaining your website.
Why hire a specialist when migrating a website from Sanity to WordPress?
Hiring a WordPress specialist such as CircleBC can be beneficial for a business that wants to migrate from Sanity to WordPress for several reasons:
Technical Expertise: A WordPress specialist has the technical expertise to ensure a smooth migration process. They can help with the export of content, installation, and setup of WordPress, importing content, customisation, testing and deployment of your new website, and troubleshooting any issues that may arise.
Optimisation: They can help with the optimisation of your website for search engines and performance, making sure that your new WordPress website is technically sound and ready for launch.
Customisation: They can help customise your website to match your business’s specific design and functionality requirements.
Integrations: They can help with the integration of third-party tools and services that are needed to match or enhance the functionality of your previous website.
Redirects: They can help with the setup of redirects from the old URLs to the new URLs, to maintain the SEO and prevent any 404 errors.
Training: They can provide training on how to use and maintain your new website, ensuring that your staff is comfortable with the new platform.
Support: They can provide ongoing support and maintenance for your website, which can be beneficial for businesses that don’t have the resources or technical expertise to handle these tasks in-house.
Moving to a different CMS can be daunting, especially when you’re not familiar with the new platform, however choosing the right support partner can make the entire process much easier and ensure that your transition is a success.
CircleBC are WordPress experts and can easily help you with the seamless transition from Sanity to WordPress as well as providing ongoing support and maintenance long after your WordPress site has gone live.
Whether you want to simply migrate your content and layout from Sanity over to WordPress, or want to undertake an entire redesign, we’ve got you covered!
We can also help you with setting up the following:
- Website hosting
- Email hosting and migration
- Custom data migration
- Custom eCommerce functionality and third-party integrations
- Documentation and training on how to manage your new WordPress website
While Sanity is an excellent CMS for API-driven applications, its technical complexity and limited ecosystem can be barriers for many businesses. WordPress offers an ideal alternative with its user-friendly interface, robust plugin library, and focus on scalability and SEO.
If you are looking to migrate your website from Sanity to WordPress, and you don’t have the inhouse resources to complete the migration for you, we can manage the process end to end. Our team of WordPress experts will ensure that your conversion is done correctly, quickly, and efficiently, and that your website is working properly on the new platform. We can also provide the peace of mind that your website will be secure and that you have ongoing WordPress support when you need it.
CircleBC have helped businesses across Australia, including Sydney,
Brisbane, Melbourne, Adelaide, Perth, Canberra, Hobart, and Darwin with their WordPress website development and support.
Give the team at CircleBC a call, the initial consultation is complimentary and obligation free 1300 978 073.