As businesses evolve, so do their website requirements. For online retailers, while Ecwid offers a straightforward way to set up an eCommerce store, it might not always meet the demands of a scaling enterprise. WordPress, with its powerful capabilities and immense flexibility, often emerges as a better choice for eCommerce businesses seeking growth and customisation.
We compare Ecwid and WordPress and explore why migrating to WordPress could be the right move for your business.
Ecwid vs. WordPress
Ease of Use
- Ecwid: Ecwid is designed for simplicity. It integrates well with existing websites and is ideal for small businesses starting their online journey. However, it lacks advanced tools for customisation and growth.
- WordPress: WordPress requires a slight learning curve but offers immense customisation options. With plugins like WooCommerce, you can transform your site into a fully functional online store.
Customisation
- Ecwid: Customisation options in Ecwid are limited, and adding unique features often requires additional costs or technical expertise.
- WordPress: WordPress allows extensive customisation through its themes and plugins. You can tailor every aspect of your site to match your branding and business needs.
Scalability
- Ecwid: While Ecwid is great for smaller stores, however it may struggle to keep up as your business expands and your website demands increase.
- WordPress: WordPress is built to grow with your business. Its open-source nature ensures it can handle everything from small blogs to enterprise-level eCommerce sites.
SEO and Marketing Tools
- Ecwid: Ecwid provides basic SEO tools but lacks the depth and flexibility needed to optimise larger websites.
- WordPress: WordPress, paired with plugins like Yoast SEO and Rank Math, offers advanced tools to boost search engine rankings and improve marketing campaigns.
Why migrate your Ecwid website to WordPress?
Enhanced eCommerce Functionality with WooCommerce
While Ecwid focuses solely on eCommerce, WordPress, when integrated with WooCommerce, offers a holistic solution. WooCommerce provides:
- Advanced product management
- Flexible payment gateways
- Integration with third-party marketing tools
- Customised shipping and tax options
This makes WordPress and WooCommerce a powerful choice for scaling an online retail business.
Unparalleled Customisation
WordPress gives you complete control over your website’s design and functionality. From choosing themes that align with your brand to installing plugins that add niche features, WordPress offers customisation possibilities that Ecwid cannot match.
Improved SEO Capabilities
Search engine optimisation is critical for driving traffic and revenue. WordPress excels in this area with plugins and tools that allow detailed SEO management, keyword tracking, and performance monitoring.
For example, while Ecwid might help you rank for basic product keywords, WordPress allows optimisation of blogs, landing pages, and meta descriptions, ensuring a higher chance of ranking on Google.
Cost-Effectiveness
Although WordPress requires hosting and potential premium plugins, it’s more cost-effective in the long run. Ecwid’s pricing tiers can become restrictive and expensive as your business grows. With WordPress, you only pay for the features and hosting you need, making it a scalable solution for businesses of all sizes.
Greater Ownership and Control
With Ecwid, your store’s functionality depends on its platform. WordPress, however, offers full ownership of your website. This ensures greater control over data, functionality, and future-proofing your business.
Why hire a specialist when migrating a website from Ecwid to WordPress?
Hiring a WordPress specialist such as CircleBC can be beneficial for a business that wants to migrate from Ecwid to WordPress for several reasons:
Technical Expertise: A WordPress specialist has the technical expertise to ensure a smooth migration process. They can help with the export of content, installation, and setup of WordPress, importing content, customisation, testing and deployment of your new website, and troubleshooting any issues that may arise.
Optimisation: They can help with the optimisation of your website for search engines and performance, making sure that your new WordPress website is technically sound and ready for launch.
Customisation: They can help customise your website to match your business’s specific design and functionality requirements.
Integrations: They can help with the integration of third-party tools and services that are needed to match or enhance the functionality of your previous website.
Redirects: They can help with the setup of redirects from the old URLs to the new URLs, to maintain the SEO and prevent any 404 errors.
Training: They can provide training on how to use and maintain your new website, ensuring that your staff is comfortable with the new platform.
Support: They can provide ongoing support and maintenance for your website, which can be beneficial for businesses that don’t have the resources or technical expertise to handle these tasks in-house.
Moving to a different CMS can be daunting, especially when you’re not familiar with the new platform, however choosing the right support partner can make the entire process much easier and ensure that your transition is a success.
CircleBC are WordPress experts and can easily help you with the seamless transition from Ecwid to WordPress as well as providing ongoing support and maintenance long after your WordPress site has gone live.
Whether you want to simply migrate your content and layout from Ecwid over to WordPress, or want to undertake an entire redesign, we’ve got you covered!
We can also help you with setting up the following:
- Website hosting
- Email hosting and migration
- Custom data migration
- Custom eCommerce functionality and third-party integrations
- Documentation and training on how to manage your new WordPress website
While Ecwid is a good option for small businesses just starting out, WordPress offers all the scalability, customisation, and advanced tools needed to thrive in a competitive online marketplace. Whether it’s improving SEO, lowering costs, or providing an unmatched user experience, WordPress stands out as the superior choice for growing businesses.
If you are looking to migrate your website from Ecwid to WordPress, and you don’t have the inhouse resources to complete the migration for you, we can manage the process end to end. Our team of WordPress experts will ensure that your conversion is done correctly, quickly, and efficiently, and that your website is working properly on the new platform. We can also provide the peace of mind that your website will be secure and that you have ongoing WordPress support when you need it.
CircleBC have helped businesses across Australia, including Sydney,
Brisbane, Melbourne, Adelaide, Perth, Canberra, Hobart, and Darwin with their WordPress website development and support.
Give the team at CircleBC a call, the initial consultation is complimentary and obligation free 1300 978 073.